Privacy Policy 

Effective date:  1 June 2025

Last updated: 2 December 2025

Ruby Strategic Pty Ltd (“Ruby Strategic”, “we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website https://www.rubystrategic.co/, interact with our resources, or use our services.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who we are & how to contact us

Ruby Strategic provides AI and data advisory and implementation services, including data strategy, data engineering, machine learning, business intelligence, CRM implementation, integrations, and related consulting.

If you have questions about this Privacy Policy or how we handle personal information, contact us at:

• Email: hello@rubystrategic.co
  
  
• Website contact form: via our Contact page

2. What personal information we collect

We may collect the following categories of personal information:

2.1 Information you provide directly

When you fill out forms, request a demo, access resources (such as quizzes or guides), join a waiting list, or contact us, you may provide:

• Name
• Email address
• Phone number
• Company name and role
• Project details or business context
• Any other information you choose to share

2.2 Information collected automatically

When you browse our site, we may automatically collect:

• IP address
• Device type, browser type, operating system
• Pages viewed, time on site, clicks, and referring/exit pages
• Approximate location (city/region) inferred from IP
• Cookies and similar tracking data (see Section 6)

2.3 Information from third parties

We may receive information from third parties such as:

• Analytics providers
• HubSpot (our CRM and marketing platform)
• Social platforms if you engage with us there (e.g., LinkedIn)

3. How we use personal information

We use personal information to:

• Provide and improve our services — including delivery of AI/data consulting and implementation work.
• Respond to enquiries and communicate with you about projects, proposals, or requests.
• Deliver resources you request (e.g., quizzes, mini-courses, newsletters, demos).
• Send marketing communications where permitted by law (you can opt out anytime).
• Analyze website performance and improve user experience.
• Comply with legal obligations and protect our rights.

4. Disclosure of personal information

We do not sell or rent your personal information.

We may disclose personal information to:

4.1 Service providers

Trusted third-party vendors who help us run our business and deliver services, including:

• Google Cloud (website hosting, storage, compute and security services)
• HubSpot (CRM, forms, marketing automation, and communications)
• Analytics and performance tools
• Email, scheduling, and communication providers
• Professional advisers (e.g., accountants, legal advisers)

These providers may access personal information only to perform services for us and are required to protect it.

4.2 Business transfers

If we are involved in a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that transaction.

4.3 Legal requirements

We may disclose personal information where required or authorised by law, including to comply with a court order or valid government request, or to protect the rights, property, or safety of Ruby Strategic, our users, or others.

5. Overseas disclosure

We may store or process personal information using service providers located outside Australia (for example, through Google Cloud or HubSpot infrastructure). Where this occurs, we take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with the APPs.

6. Cookies & tracking technologies

We use cookies and similar technologies (small files placed on your device) to:

• Keep the site functioning properly
• Understand traffic and usage patterns
• Improve performance and user experience
• Measure marketing effectiveness

You can control cookies through your browser settings. Disabling cookies may affect some website features.

7. Data security

We take reasonable technical and organisational measures to safeguard personal information against loss, misuse, interference, unauthorised access, modification, or disclosure. This includes using secure cloud infrastructure and access controls.

However, no method of transmission over the internet is completely secure. You provide information at your own risk.

8. Data retention

We keep personal information only for as long as necessary to:

• Provide services or resources you have requested
• Maintain business and financial records
• Comply with legal and regulatory obligations
• Resolve disputes and enforce agreements

When personal information is no longer required, we take reasonable steps to securely delete or de-identify it.

9. Access, correction & your privacy rights

Under the Privacy Act and APPs, you may request:

• Access to personal information we hold about you
• Correction of inaccurate, out-of-date, incomplete, irrelevant, or misleading personal information

To make a request, contact us at hello@rubystrategic.co. We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, and we will explain why.

10. Marketing communications

Where you have opted in or where permitted by law, we may send you insights, updates, or offers. You can opt out anytime by:

• Clicking the “unsubscribe” link in our emails, or
• Contacting us at hello@rubystrategic.co
  

11. Third-party links

Our website may include links to third-party websites or resources. We’re not responsible for their privacy practices. Please review their privacy policies before providing personal information.

12. Children’s privacy

Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will delete it.

13. Complaints

If you believe we have breached the Privacy Act or APPs, you can contact us at hello@rubystrategic.co with details of your complaint. We will investigate and respond within a reasonable time.

If you’re not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with the updated “Last updated” date. Your continued use of our website after changes are posted constitutes acceptance of the updated policy.